How to compare BT, Sky and Virgin TV
Can't decide between the big three home media providers?
Our guide to the deals from Sky, Virgin Media and BT can help you choose quickly and get on with enjoying your service.
There are three main differences between the UK's three big pay TV providers:
- Availability: varies across the UK
- Broadband: BT require it and all three offer different services and
- Channel choice: every company holds different rights
See? Easy as ABC.
Before we get into the detail of those three aspects, though, it's worth taking a look at the special offers the providers have at the moment.
Sky, Virgin and BT are all known for slashing prices for new customers as well as offering money off vouchers but deals change frequently. Don't miss out while you're thinking about it.
|Introduce a Friend: £100 reward of your choice each||Introduce a friend to Sky TV for this offer via this link here|
|25% off TV for 12 months + £50 bill credit plus 12 months free Broadband Unlimited.
ends 9 Oct 2014
|Sign up online to Sky TV with or without Sky Unlimited broadband for this offer here|
|2 years free unlimited broadband plus a £25 M&S voucher OR fibre broadband £10 per month for 1 year with Sky Sports
ends 16 Oct 2014
|Sign up online to Sky Sports as a new or existing Sky TV customer for this offer here|
|12 months free broadband + £25 M&S voucher||Sign up online to Sky unlimited broadband as a new or existing customer for this offer here|
|6 months free Fibre broadband (£30 activation fee applies)||Sign up to Sky Fibre broadband for this offer here|
You can search for package prices and find out more about Sky in our full review here.
|Save up to £210 in the first 12 months on Virgin bundles plus 6 months free Netflix||Sign up here for one of Virgin Media's pre-made bundles for this offer here|
|Save up to £66 on Virgin broadband and phone + free installation||Sign up for Virgin Media broadband with a Virgin phone line for this offer here|
|Exclusive offer: 50Mb broadband + phone £5 a month for the first 6 months||Sign up for this exclusive 50Mb broadband and weekend calls deal for this offer here|
|Save up to £57 on Virgin TV||Sign up for Virgin Media TV with a Virgin phone line for this offer here|
|Free installation worth £49.95||Sign up for Virgin Media TV, broadband and phone for this offer here|
You can search for package prices and find out more about Virgin Media in our full review here.
|£50 Sainsbury's Gift Card||Sign up online for BT Infinity broadband to get this offer here|
|£25 Sainsbury's Gift Card||Sign up online for BT broadband for this offer here|
|Free phone line installation worth £130||Sign up for BT broadband and phone (if you need a new phone line installed) to get this offer here|
You can search for package prices and find out more about BT in our full review here.
The UK's three biggest pay TV providers offer their channels in three different ways: BT through what is essentially a snazzy Freeview box, Sky through satellite and Virgin Media through their fibre optic network.
The first step to comparing them, then, is checking availability.
Sky's satellite covers 98% of the UK but can be slightly tricky to sort out for those who live in flats, though communal or mini dishes are often available.
The vast majority should also have access to BT YouView through Freeview: take a look at the Freeview coverage checker to check.
Some BT TV services are only available to customers who also take BT Infinity broadband (BT FTTC). Only Infinity customers can get:
- The Extra Entertainment, Kids and HD TV packs: 18 channels including Comedy Central, Gold and British Eurosport plus on demand.
- Sky Sports 1 and 2
- ESPN and BT Sports 1 and 2 in HD
You can check Infinity availability in the tool below.
Virgin TV is, by comparison, more limited: just over 50% of households should be able to access it. You can check whether you're in a fibre enabled area using our Virgin Media postcode tool below.
Enter your phone number and / or postcode above to check availability in your area.
Second, it's worth knowing that you must take a broadband package to access either of BT's TV services.
It's not necessary to take a broadband package or home phone line from Virgin Media or Sky to get their TV services but both do offer big discounts to subscribers who are willing to bundle services - Sky even offer basic internet access for free - so it's worth thinking about.
We've also compared the providers head to head on broadband, as well as further comparison on price and packages in our reviews on:
- How to choose between Virgin and Sky
- Who does fibre best? BT Infinity or Virgin Media
Finally, the pay TV providers like to throw around a lot of conflicting channel counts.
In fact, they compare something like this.
(+ BT Broadband)
(+£3 for 13)
(+ BT Infinity Broadband)
|VM: TV M+||120||11||£8
(+ Virgin phone)
|VM: TV L||170||11||£16.50
(+ Virgin phone)
|VM: TV XL||230||43||£26
(+ Virgin phone)
|Sky: Original||275 (240 free to air)||11||£21.50||Visit Sky|
|Sky: Variety||320 (240 free to air)||11||£28||Visit Sky|
|Sky: Family||320 (240 free to air)||50||£33||Visit Sky|
The number of Freeview channels available will depend on area but 50 is around about right.
As you can see with BT and, to a lesser extent, with Virgin Media's TV M+ the monthly price you pay is really giving you access to the provider's hardware and on demand services.
If you're not interested in either, just paying for a Freeview box will be much better value (more on choosing between pay TV and Freeview here).
Note that the channel count above doesn't include HD or premium channels: sports channels like Sky Sports, ESPN, team channels and movie channels are extra.
As we mention above, to get Sky Sports or ESPN from BT customers will need Infinity broadband.
Sky Movies isn't available on BT.
Getting the best value for money
So, as you can see, it's not really as easy as ABC. Once you get into the details the providers are tricky to compare precisely side by side.
We think a better strategy is to home in on the stuff you really want and get the best value for money you can. Here's how.
Have TV already? It's negotiation time
Few businesses put as much time and effort into retaining their existing customers as the pay TV providers.
If you have a TV deal already and are looking to move to cut costs it's definitely negotiation time.
It's worth having a vague idea what you want to pay and which services you definitely want to keep before calling (see next section) but remember there's a limit to how much the cancellation teams can offer and that calling isn't committing to anything.
Getting a new price will usually mean starting a new 12 month minimum contract period so don't be afraid to say "you know what, I'll think about it and call you back" if you're feeling pressured.
See our full guide for more on negotiating price cuts and special offers from Virgin Media, Sky and BT.
Pay for what you use
Because of the way the providers package everything into deals and bundles it's highly unlikely that you'll use everything you pay for.
Minimise the amount you're needlessly paying for by identifying the channels and services you do use:
- Unmissable channels: scroll through your current channels or look online and note down the ones you really can't do without.
- On demand: using services like Netflix or Lovefilm on demand could be more cost effective than paying for a premium movie channel or to access on-demand content.
- Hardware space: set top boxes that can store thousands of hours of content are great but they're not necessary for everyone.
Compare using 'extras'
Finally, we think it's worthwhile to compare by must have 'extras'.
The three pay TV providers diverge much more in this respect: only Virgin has the TiVo service, for example, and Sky retain the rights to most HD channels.
BT have also made headway in this area recently with the launch of BT Sport - nabbing 12 exclusive Premier League matches no longer available on Sky Sports - and it's free for BT broadband customers.
We look at who's got the best deals on these and other extras in the last section below.
The best hardware, HD and other options
Hardware for TV
All the big three offer free standard boxes which can record TV and access catch up and on demand services.
|Virgin TiVo 500GB||500GB||250 hours SD||Free with new any contract
£5/mth for TiVo service (free with a Big* pack)
|Virgin TiVo 1TB||1TB||500 hours SD||Free with VIP deal
Or £49.95 one off
£5/mth for TiVo service (free with a Big* pack)
|Sky+ box||~300GB||185 hours SD||Free|
|Sky+ HD 2TB||2TB||1180 hours SD||£149 one off
£49 for existing customers
|BT YouView box||500GB||300 hours SD||Free with TV|
|BT Vision box||500GB||300 hours SD||Free with TV and Sky Sports|
*Big deals are the pre made Virgin Media deals: Big Easy; Big Kahuna etc.
Virgin's £5 a month TiVo subscription includes apps for Facebook, Twitter, eBay and iPlayer. Another great feature is TiVo suggestions which allows you to rate a show and receive suggestions based on your rating.
Sky offers 3D TV with compatible TVs and has the extremely useful multi room option.
High definition (HD) channels
If you've seen TV in HD, you'll know it: it's around four times sharper than average TV and colours are brighter.
However, you'll need more than a hankering for high definition to actually see in HD: even if you've got a fancy HD TV you're not actually watching high definition without a subscription to either Sky, Virgin Media or Freeview HD.
We say this because, according to the BVA, in 2012 6.5 million people though that they were watching HD TV when, in fact, they're just seeing normal quality because they were missing vital equipment.
Sky are way ahead of other providers in terms of HD channels, although a recent package shake up means customers now have to pay slightly more to get them.
|Freeview||VM: M+||VM: L||Sky: Or/Var||BT: Extra||VM: XL||Sky: Fam|
Sky's most basic Original and Variety packs includes just the terrestrial channels in HD: 7 BBC channels, ITV1 HD, Channel 4 HD as well as RT HD and NHK World HD.
To all Sky HD channels Sky customers will need to take the Family pack which includes all the Sky HD channels such as Sky 1, Sky Atlantic, Living as well as Fox, Syfy, Discovery, E4 HD and Universal.
HD versions of Sky Sports cost extra.
BT also offer the normal Freeview HD channels to YouView customers (note the BT Vision+ box does not support Freeview HD), as well as offering films in HD on demand.
BT Infinity customers can get a HD pack for £3 a month, which includes an additional 8 HD channels, plus BT Sport and ESPN in HD, if you pay for those channels.
If you want to find out more about HD TV see our full guide here.
Freeview HD is now being rolled out across the country. You can receive it through a normal aerial and although you need a set top box (for around £100) you won't ever pay a subscription so you'll save money over time.
More widely available is Freesat HD - that requires a bigger upfront cost because you need a satellite dish as well as a set top box but, again, you won't ever pay a monthly subscription.
In comparison, Virgin Media HD is included for free with any package. While you will need Virgin's biggest TV XL pack to get much more than you would with Freeview, that's still cheaper than Sky.
Please read our full disclaimer for important information that relates to the service we provide and your use of this site.
We aim to provide free reviews and comparisons of consumer products and to keep our editorial content as objective as possible. To keep the site free, we are paid by some providers when new customers take products after they've clicked on our links. We don't allow our editorial content to be affected by those links, however we may not include all of the products available in the market. Finally, we do not submit or process any applications for any products or services and we cannot guarantee that any product or service listed on this website will be available to you. Credit providers make the final decision on whether an application for credit will be accepted.
If you would like to get in touch with us you can contact us here.