How to compare BT, Sky and Virgin TV

sports tv

CAN'T decide between the big three home media providers?

Our guide to the deals from Sky, Virgin Media and BT can help you choose quickly, so you can get on with enjoying the service.


There are three main differences between the UK's three big pay TV providers:

See? Easy as ABC.


Before we get into the detail of these three aspects, though, it's worth taking a look at the special offers available.

Sky, Virgin and BT are all known for slashing prices for new customers, and offering money off vouchers. Their really big deals change frequently, but we'll highlight them here as and when they appear.

At the moment, Sky are offering the following to new customers signing up to one of their TV deals via Choose:

Sky TV Latest Offers

Black Friday Special Offer: Choose from one of these free rewards: a 32" LG TV, Samsung Galaxy Tab E, LG Soundbar, 10 buy and keep movies from the Sky Store or £100 Amazon voucher.

Get this deal

Hurry! Offer ends in 3 days!
30 November 2015.

Then there are the other special offers and deals, which look like this:


What's on offer? When you join online for:
sky Black Friday Special Offer: Choose from one of these free rewards: a 32" LG TV, Samsung Galaxy Tab E, LG Soundbar, 10 buy and keep movies from the Sky Store or £100 Amazon voucher.
Hurry! Offer ends in 3 days!
30 November 2015
Any Sky TV bundle
sky Black Friday Special Offer: Sky Unlimited Broadband free for 12 months, plus choose a free Samsung Galaxy Tab 4, or £100 M&S or Tesco voucher or £100 prepaid MasterCard.
Hurry! Offer ends in 3 days!
30 November 2015
Sky Unlimited Broadband
(without Sky TV)
sky 12 months free Sky Unlimited Broadband when you take Sky Movies at 6 months half price
Hurry! Offer ends 17 December 2015
Sky Unlimited Broadband
with Sky Movies
(as a new or existing Sky TV customer)
sky 12 months half price Sky Fibre UnlimitedSky Fibre Unlimited
(with or without Sky TV)

Search for more package prices and find out more about Sky TV in our full review here.

Virgin Media

What's on offer? When you join online for:
virgin media Money off TV, broadband and phone for 9 months and free set up worth £49.95.One of Virgin Media's Big Bundles
virgin media Save over £180 on broadband and phone + free set upVirgin Media broadband
(with a Virgin phone line)
virgin media Exclusive offer: 50Mb broadband + phone £5 a month for the first 6 months (then £17.50)This exclusive 50Mb broadband and weekend calls deal only
virgin media Save £65.25 on Virgin TV in 9 monthsVirgin Media TV
(with a Virgin phone line)

Search for more package prices and find out more about Virgin Media in our full review here.


What's on offer? When you join online for:
bt Black Friday Offer: Unlimited BT Infinity 1 just £10 for 12 months, then £30/mth, + £100 Prepaid MasterCard.
Hurry! Offer ends in 3 days!
30 November 2015
Unlimited BT Infinity 1 + Weekend Calls
bt Black Friday Offer: Unlimited Broadband just £5 for 12 months, then £18/mth, + £50 Prepaid MasterCard.
Hurry! Offer ends in 3 days!
30 November 2015
BT Unlimited Broadband + Weekend Calls
bt £100 Prepaid MasterCard
Hurry! Offer ends in 3 days!
30 November 2015
BT Infinity Broadband
bt £50 Prepaid MasterCard
Hurry! Offer ends in 3 days!
30 November 2015
BT Broadband
bt Free phone line installation or reconnection worth £130With any BT Broadband package

Search for more package prices and find out more about BT TV in our full review here.


The UK's three biggest pay TV providers offer their channels in three different ways: Sky TV comes via satellite, BT use broadband and what is essentially a snazzy Freeview box, and Virgin Media use their fibre optic network.

The first step to comparing them, then, is checking availability.

Sky's satellite covers 98% of the UK. It's previously been tricky to sort out for those who live in flats, though communal or mini dishes are often available and there's now a smoother ordering process in place.

The vast majority should also have access to BT TV, which uses Youview through Freeview: take a look at the Freeview coverage checker to check.

Some BT TV services are only available to customers who also take BT Infinity broadband, such as:

Infinity is available to more than three quarters of homes in the UK, with about 40,000 more being added every week - check that availability using the postcode tool below.

Virgin TV is more limited: just over 50% of households can access it, mostly in and around the bigger cities. There are some small holes in this network though, so it's worth using the postcode checker below.

It is coming to more homes over the next few years, but anyone outside an urban area is most likely out of luck.

Enter your phone number and / or postcode above to check availability in your area.


Anyone who wants to access any of BT's TV services must take one of their broadband packages.

It's not necessary to take broadband or home phone from Virgin Media or Sky to get their TV services, but both offer discounts to customers who are willing to bundle services - Sky even offer basic, data-limited, broadband free of charge to customers taking both their TV and phone - so it's worth thinking about.

We won't go into broadband in this guide: please see our full broadband reviews for more detail: BT, Sky and Virgin.

We've also compared the providers head to head on broadband, as well as further comparison on price and packages in our reviews on:
- How to choose between Virgin and Sky
- Who does fibre best? BT Infinity or Virgin Media


Finally, the pay TV providers like to throw around a lot of conflicting channel counts.

In fact, they compare something like this.

Package Basic channels Price
bt BT TV Starter Up to 80
(12 in HD)
for 12 mths,
then £4
bt BT TV Entertainment Plus Up to 108
(12 in HD, +13 more for £4 a month)
for 12 mths,
then £10
bt BT TV Total Entertainment Up to 130
(28 in HD, 1 in UHD)
for 12 mths,
then £15
sky Sky: Original 275 (240 free to air; 11 in HD) £20
sky Sky: Variety 320 (240 free to air; 11 in HD) £30
sky Sky: Family 320 (240 free to air; 50 in HD) £36
virgin media VM: More TV 70
(10 in HD)
virgin media VM: TV M+ 130
(11 in HD)
virgin media VM: TV L 170
(11 in HD)
virgin media VM: TV XL 230
(47 in HD)

The number of Freeview channels available will depend on the area we live in, and having a good signal from the nearest transmitter - which a good aerial can help boost - but more than 70 is now standard.

With BT's TV Starter and Virgin Media's More TV, the monthly subscription is really to get access to the hardware and on demand services.

People who aren't interested in either will find paying for a straight Freeview box much better value. There's more on choosing between pay TV and Freeview here.

Note that the basic channel counts above don't include HD or the premium channels such as Sky Sports, team channels, and movie channels.

As mentioned above, to get Sky Sports or the live Sky Movies channels from BT, customers must take Infinity broadband.

Getting the best value for money

So it's not really as easy as ABC. Once we get into the details the providers are tricky to compare like for like.

We think a better strategy is to home in on which services are most important, then aim for the best value for money. Here's how.

Have TV already? It's negotiation time

Few businesses put as much time and effort into retaining their existing customers as the pay TV providers.

For customers with an existing TV deal looking to cut costs, it's definitely negotiation time.

It's worth knowing roughly how much the services we want cost, and a total ideal amount we'd like to pay, as well as which services are non-negotiable, before calling (see the next section), but remember there's a limit to how much the cancellation teams can offer, and that calling isn't committing to anything.

Getting a new price usually means starting a new minimum contract period of at least 12 months, so don't be afraid to say "I'll think about it and call you back".

See our full guide for more on negotiating price cuts and special offers from Virgin Media, Sky and BT.

Pay for what you use

Because of the way the providers package everything into deals and bundles, it's highly unlikely any subscriber will use everything they pay for.

Minimise the extra costs and wasted services by thinking about these factors:

Compare using 'extras'

Finally, we think it's worth comparing the providers by the must have "extras".

The three pay TV providers diverge in this respect: only Virgin have the Tivo service, for example, while Sky retain the rights to most HD channels.

On demand providers
Our guides to:
Netflix - here
Now TV - here
Comparing them with Amazon Video

BT have the first - and, as yet, only - ultra high definition channel in the form of BT Sport Ultra HD.

It shows a range of fixtures from the Premier League - among those not shown by Sky Sports - FA Cup, and UEFA Champions League, as well as the odd bit of Aviva Premiership Rugby and Moto GP.

The Ultra HD channel comes at a cost, but the standard BT Sport line up is free to all BT TV customers who are within contract, whether they have Infinity or standard broadband - as long as it's available in their part of the country.

We look at who's got the best deals on these and other extras in the last section below.

The best hardware, HD and other options

Hardware for TV

All the big three offer free standard boxes which can record TV and access catch up and on demand services.

Capacity Recordable TV Price
Virgin TiVo 500GB 500GB 250 hours SD Free with new any contract, then £5/mth for Tivo service (or free with a Big* pack)
Virgin Tivo 1TB 1TB 500 hours SD Free with Big Daddy deal, or £49.95 one off, then £5/mth for Tivo service (or free with a Big* pack)
Sky+ box ~300GB 185 hours SD Free
Sky+ HD 2TB 2TB 1180 hours SD £249, or £149 for new Family Pack or HD subscribers
BT Youview box N/a N/a Free with TV
BT YouView+ box 500GB 300 hours SD Free with TV
BT YouView+ 1TB box 1TB Up to 600 SD / up to 60 UHD Free with TV

*Big deals are the pre made Virgin Media deals: Big Easy; Big Kahuna etc.

Virgin's £5 a month Tivo subscription includes apps for Facebook, Twitter, eBay and iPlayer. Another great feature is that Tivo will suggest shows to watch or rate, then make better suggestions in the future based on those ratings.

Sky offer on demand 3D content with compatible TVs and have a useful multi-room option - although BT and Virgin also offer extra box services. See our guide here.

Come 2016, Sky will be introducing their new Sky Q set top boxes and broadband hub. These look like they'll take the best of what we can expect from the above boxes and add yet more - but how much extra they'll cost isn't yet known.

High definition (HD) channels

There's no mistaking HD: it's around four times sharper than average TV and colours are brighter.

However, even people with HD-ready kit - an HD TV or set top box - aren't actually watching high definition unless they're watching a channel labelled "HD", whether free-to-air or included in one of the HD subscription packs from Sky, Virgin Media or BT.

We say this because, according to the British Video Association, in 2012 6.5 million people said they thought they were watching HD TV when, in fact, it was merely standard definition because they were missing vital equipment.


Sky are still the leaders in terms of HD channels, although customers have to take the most expensive package - and then, in the case of Sky Sports or Movies, pay more on top of that - to get them.

Freeview VM: More TV+ VM: M+ VM: L Sky: Or/Var BT: Starter BT: Entertainment VM: XL Sky: Family
12 10 11 11 11 12 Up to 28 47 50

Sky's Original and Variety packs include just the terrestrial channels in HD: seven BBC channels, ITV1 HD, Channel 4 HD, along with RT HD and NHK World HD.

To get all the non-premium Sky HD channels, customers need to take the Family pack. This gives them access to channels such as Sky 1, Sky Atlantic, and Living in HD, as well as Fox, Syfy, Discovery, E4 HD and Universal.

To get Sky Sports or Sky Movies in HD costs extra - at the time of this update, £5.25 a month.

BT also offer the normal Freeview HD channels to Youview customers, as well as films on demand in HD. Anyone who still has the old BT Vision+ box - being aggressively phased out now - will find it doesn't support Freeview HD. Upgrading to a Youview box will cost £35.

BT Infinity customers can get an HD pack for £4 a month, which includes an additional 13 HD entertainment channels, plus the four BT Sport and ESPN channels in HD; people with the Total Entertainment deal get all of those, plus BT Sport Ultra HD included in their subscription.

Virgin Media HD is included free with all packages, but customers need Virgin's TV XL pack - which costs the same as Sky's Family pack - to get more HD channels than come as standard with Freeview.

To find out more about HD TV, see our full guide here.

Freeview HD is available to roughly 70% of the UK. Like standard Freeview it's received through a normal aerial, and although it requires a more expensive set top box (about £100) and HD ready TV, there are no monthly payments to be made after that - so it'll save money over time.

More widely available is Freesat HD. This requires a bigger upfront cost, because of the need to buy a satellite dish as well as a set top box but, again, there will never be a monthly subscription to think about.

There's more on Freeview and Freesat here.

Sports and movie channels

There's no denying that Sky Sports has been a huge driver in getting people to sign up to pay TV - which is why BT Sport have invested so much in trying to wrestle broadcast rights for various events from them.

Getting the best deal on the sports channels is so important that we have a whole guide devoted to Sky Sports and another one on BT Sport over here.

The rise of streaming services may have dented the popularity of the traditional Sky Movies channels, but it's still a hugely popular addition to all of the pay TV providers' packages. There's more on adding Sky Movies, and how much it'll cost with each provider, here.


1 March 2015

I went with BT because it's half the price of Virgin and Sky. 40Mb fibre with unlimited usage, anytime calls and TV package. £36. Virgin for the same package was £68 and Sky was a couple of pound more but had moreTV channels. Oh and free BT Sports and mobile charges are lower with BT so a non-brainer really. BT's fibre is quick where I live and does not ever drop in speed like when I was with Virgin, also my upload speed is 3 times quicker than Virgin's upload speed.

19 October 2014

I have Netflix on my TV.

18 June 2014

Virgin Media have Netflix too which is great! Being able to cast Netflix and Youtube from the iPad to the TV is the best feature!

Please read our full disclaimer for important information that relates to the service we provide and your use of this site.

We aim to provide free reviews and comparisons of consumer products and to keep our editorial content as objective as possible. To keep the site free, we are paid by some providers when new customers take products after they've clicked on our links. We don't allow our editorial content to be affected by those links, however we may not include all of the products available in the market. Finally, we do not submit or process any applications for any products or services and we cannot guarantee that any product or service listed on this website will be available to you. Credit providers make the final decision on whether an application for credit will be accepted.

If you would like to get in touch with us you can contact us here.