How to compare BT, Sky and Virgin TV

compare digital pay tv

Can't decide between the big three home media providers?

Our guide to the deals from Sky, Virgin Media and BT can help you choose quickly and get on with enjoying your service.


There are three main differences between the UK's three big pay TV providers:

See? Easy as ABC.


Before we get into the detail of those three aspects, though, it's worth taking a look at the special offers the providers have at the moment.

Sky, Virgin and BT are all known for slashing prices for new customers as well as offering money off vouchers but deals change frequently. Don't miss out while you're thinking about it.


6 months free Fibre Unlimited plus free £30 activation
ends 28 Mar 2015
Sign up to Sky Fibre Unlimited as an existing Sky customer for this offer here
Six months half price Sky Movies
ends 1 Jan 2015
Sign up online as an existing Sky TV customer for this offer here
25% off for 12 months + £75 bill credit
ends 25 Dec 2014
Sign up online to Sky TV for this offer here
£50 Marks & Spencer voucher Sign up online to Sky unlimited broadband without TV for this offer here
Introduce a Friend: £100 reward of your choice each Introduce a friend to Sky TV for this offer via this link here
12 months free Unlimited broadband
ends 5 Mar 2015
Sign up online to Sky TV as a new customer for this offer here

You can search for package prices and find out more about Sky in our full review here.

Virgin Media

Save up to £168 in the first 12 months on Virgin bundles plus 6 months free Netflix Sign up here for one of Virgin Media's pre-made bundles for this offer here
Save up to £66 on Virgin broadband and phone + free installation Sign up for Virgin Media broadband with a Virgin phone line for this offer here
Exclusive offer: 50Mb broadband + phone £5 a month for the first 6 months Sign up for this exclusive 50Mb broadband and weekend calls deal for this offer here
Save up to £54 on Virgin TV Sign up for Virgin Media TV with a Virgin phone line for this offer here
Free installation worth £49.95 Sign up for Virgin Media TV, broadband and phone for this offer here

You can search for package prices and find out more about Virgin Media in our full review here.


£50 Sainsbury's Gift Card
ends 22 Dec 2014
Sign up online for BT Infinity broadband to get this offer here
£25 Sainsbury's Gift Card
ends 22 Dec 2014
Sign up online for BT broadband for this offer here
Free phone line installation worth £130 Sign up for BT broadband and phone (if you need a new phone line installed) to get this offer here

You can search for package prices and find out more about BT in our full review here.


The UK's three biggest pay TV providers offer their channels in three different ways: BT through what is essentially a snazzy Freeview box, Sky through satellite and Virgin Media through their fibre optic network.

The first step to comparing them, then, is checking availability.

Sky's satellite covers 98% of the UK but can be slightly tricky to sort out for those who live in flats, though communal or mini dishes are often available.

The vast majority should also have access to BT YouView through Freeview: take a look at the Freeview coverage checker to check.

Some BT TV services are only available to customers who also take BT Infinity broadband (BT FTTC). Only Infinity customers can get:

You can check Infinity availability in the tool below.

Virgin TV is, by comparison, more limited: just over 50% of households should be able to access it. You can check whether you're in a fibre enabled area using our Virgin Media postcode tool below.

Phone number:
Enter your phone number and / or postcode above to check availability in your area.


Second, it's worth knowing that you must take a broadband package to access either of BT's TV services.

It's not necessary to take a broadband package or home phone line from Virgin Media or Sky to get their TV services but both do offer big discounts to subscribers who are willing to bundle services - Sky even offer basic internet access for free - so it's worth thinking about.

We won't go into broadband in this guide so please see our full broadband reviews for more detail: BT, Sky and Virgin.

We've also compared the providers head to head on broadband, as well as further comparison on price and packages in our reviews on:
- How to choose between Virgin and Sky
- Who does fibre best? BT Infinity or Virgin Media


Finally, the pay TV providers like to throw around a lot of conflicting channel counts.

In fact, they compare something like this.

Package Channels HD Channels Price
bt BT Essential 70 4 £5
(+ BT Broadband)
Visit BT
bt BT Entertainment 90 4
(+£3 for 13)
(+ BT Infinity Broadband)
Visit BT
virgin media VM: TV M+ 120 11 £8
(+ Virgin phone)
Visit Virgin
virgin media VM: TV L 170 11 £16.50
(+ Virgin phone)
Visit Virgin
virgin media VM: TV XL 230 43 £26
(+ Virgin phone)
Visit Virgin
sky Sky: Original 275 (240 free to air) 11 £21.50 Visit Sky
sky Sky: Variety 320 (240 free to air) 11 £28 Visit Sky
sky Sky: Family 320 (240 free to air) 50 £33 Visit Sky

The number of Freeview channels available will depend on area but 50 is around about right.

As you can see with BT and, to a lesser extent, with Virgin Media's TV M+ the monthly price you pay is really giving you access to the provider's hardware and on demand services.

If you're not interested in either, just paying for a Freeview box will be much better value (more on choosing between pay TV and Freeview here).

Note that the channel count above doesn't include HD or premium channels: sports channels like Sky Sports, ESPN, team channels and movie channels are extra.

As we mention above, to get Sky Sports or ESPN from BT customers will need Infinity broadband.

Sky Movies isn't available on BT.

Getting the best value for money

So, as you can see, it's not really as easy as ABC. Once you get into the details the providers are tricky to compare precisely side by side.

We think a better strategy is to home in on the stuff you really want and get the best value for money you can. Here's how.

Have TV already? It's negotiation time

Few businesses put as much time and effort into retaining their existing customers as the pay TV providers.

If you have a TV deal already and are looking to move to cut costs it's definitely negotiation time.

It's worth having a vague idea what you want to pay and which services you definitely want to keep before calling (see next section) but remember there's a limit to how much the cancellation teams can offer and that calling isn't committing to anything.

Getting a new price will usually mean starting a new 12 month minimum contract period so don't be afraid to say "you know what, I'll think about it and call you back" if you're feeling pressured.

See our full guide for more on negotiating price cuts and special offers from Virgin Media, Sky and BT.

Pay for what you use

Because of the way the providers package everything into deals and bundles it's highly unlikely that you'll use everything you pay for.

Minimise the amount you're needlessly paying for by identifying the channels and services you do use:

Compare using 'extras'

Finally, we think it's worthwhile to compare by must have 'extras'.

The three pay TV providers diverge much more in this respect: only Virgin has the TiVo service, for example, and Sky retain the rights to most HD channels.

BT have also made headway in this area recently with the launch of BT Sport - nabbing 12 exclusive Premier League matches no longer available on Sky Sports - and it's free for BT broadband customers.

We look at who's got the best deals on these and other extras in the last section below.

The best hardware, HD and other options

Hardware for TV

All the big three offer free standard boxes which can record TV and access catch up and on demand services.

Capacity Recordable TV Price
Virgin TiVo 500GB 500GB 250 hours SD Free with new any contract
£5/mth for TiVo service (free with a Big* pack)
Virgin TiVo 1TB 1TB 500 hours SD Free with VIP deal
Or £49.95 one off
£5/mth for TiVo service (free with a Big* pack)
Sky+ box ~300GB 185 hours SD Free
Sky+ HD 2TB 2TB 1180 hours SD £149 one off
£49 for existing customers
BT YouView box 500GB 300 hours SD Free with TV
BT Vision box 500GB 300 hours SD Free with TV and Sky Sports

*Big deals are the pre made Virgin Media deals: Big Easy; Big Kahuna etc.

Virgin's £5 a month TiVo subscription includes apps for Facebook, Twitter, eBay and iPlayer. Another great feature is TiVo suggestions which allows you to rate a show and receive suggestions based on your rating.

Sky offers 3D TV with compatible TVs and has the extremely useful multi room option.

High definition (HD) channels

If you've seen TV in HD, you'll know it: it's around four times sharper than average TV and colours are brighter.

However, you'll need more than a hankering for high definition to actually see in HD: even if you've got a fancy HD TV you're not actually watching high definition without a subscription to either Sky, Virgin Media or Freeview HD.

We say this because, according to the BVA, in 2012 6.5 million people though that they were watching HD TV when, in fact, they're just seeing normal quality because they were missing vital equipment.


Sky are way ahead of other providers in terms of HD channels, although a recent package shake up means customers now have to pay slightly more to get them.

Freeview VM: M+ VM: L Sky: Or/Var BT: Extra VM: XL Sky: Fam
11 11 11 11 15 43 50

Sky's most basic Original and Variety packs includes just the terrestrial channels in HD: 7 BBC channels, ITV1 HD, Channel 4 HD as well as RT HD and NHK World HD.

To all Sky HD channels Sky customers will need to take the Family pack which includes all the Sky HD channels such as Sky 1, Sky Atlantic, Living as well as Fox, Syfy, Discovery, E4 HD and Universal.

HD versions of Sky Sports cost extra.

BT also offer the normal Freeview HD channels to YouView customers (note the BT Vision+ box does not support Freeview HD), as well as offering films in HD on demand.

BT Infinity customers can get a HD pack for £3 a month, which includes an additional 8 HD channels, plus BT Sport and ESPN in HD, if you pay for those channels.

If you want to find out more about HD TV see our full guide here.

Freeview HD is now being rolled out across the country. You can receive it through a normal aerial and although you need a set top box (for around £100) you won't ever pay a subscription so you'll save money over time.

More widely available is Freesat HD - that requires a bigger upfront cost because you need a satellite dish as well as a set top box but, again, you won't ever pay a monthly subscription.

In comparison, Virgin Media HD is included for free with any package. While you will need Virgin's biggest TV XL pack to get much more than you would with Freeview, that's still cheaper than Sky.

Sports channels

Getting the best deal on the sports channels is so important that we have a whole guide devoted to Sky Sports and another one on BT Sport.


19 October 2014

I have Netflix on my TV.

18 June 2014

Virgin Media have Netflix too which is great! Being able to cast Netflix and Youtube from the iPad to the TV is the best feature!

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